About the Role

BroadStream is looking for a Marketing Analytics Specialist to help transform marketing data into clear insights that support better decisions and sustainable growth.

In this role, you will work across acquisition, conversion, and campaign performance, helping teams understand what drives results and where optimization opportunities exist.

Key Responsibilities

• Analyze marketing performance across paid and organic acquisition channels
• Monitor key metrics including CAC, ROAS, conversion rates, retention, and LTV
• Build and maintain dashboards and recurring performance reports
• Analyze customer journeys and conversion funnels to identify performance gaps
• Evaluate campaign, audience, and creative performance
• Support attribution analysis and marketing measurement
• Identify trends, anomalies, and optimization opportunities within marketing data
• Collaborate with Growth, Performance Marketing, CRO, Product, and Data teams
• Translate complex datasets into clear insights and actionable recommendations

Requirements

• 2+ years of experience in Marketing Analytics, Digital Analytics, Growth Analytics, or a related role
• Strong understanding of digital marketing metrics and conversion funnels
• Experience with web analytics, BI, and reporting tools
• Strong Excel or Google Sheets skills
• Experience working with SQL is a strong advantage
• Understanding of attribution models and performance marketing measurement
• Strong analytical and problem-solving skills
• Ability to communicate analytical findings clearly to non-technical stakeholders
• English level B2 or higher

What We Offer

• Remote working format
• Opportunity to work with data across multiple digital marketing channels
• Collaboration with Growth, Product, Performance Marketing, CRO, and Data specialists
• Direct involvement in marketing optimization and strategic decision-making
• Space to test ideas and improve analytical processes
• Professional development and opportunities to expand your expertise
• A collaborative environment focused on measurable results and continuous improvement