About the Role

BroadStream is looking for a Customer Acquisition Strategist to develop and optimize data-driven strategies that attract high-value users and support sustainable business growth.

In this role, you will analyze acquisition channels, identify growth opportunities, and collaborate with marketing, product, and analytics teams to improve customer acquisition efficiency. Your work will focus on connecting marketing investments with measurable business outcomes.

We are looking for a strategic thinker who understands digital marketing performance, customer behavior, and the relationship between acquisition costs, conversion rates, and long-term customer value.

Your Responsibilities

• Develop and implement customer acquisition strategies across paid, organic, and partnership channels.
• Analyze acquisition performance to identify opportunities for improving conversion rates and reducing customer acquisition costs.
• Evaluate customer segments, audience behavior, and channel effectiveness to support strategic marketing decisions.
• Collaborate with performance marketing teams to optimize campaign targeting, budget allocation, and acquisition funnels.
• Monitor key performance indicators, including CAC, CPA, ROAS, conversion rates, and customer lifetime value.
• Design and evaluate acquisition experiments to identify effective growth opportunities.
• Work closely with product and analytics teams to improve the customer journey from initial interaction to activation.
• Identify opportunities to improve landing pages, onboarding experiences, and conversion processes.
• Prepare performance reports and communicate actionable recommendations to stakeholders.
• Support the development of scalable acquisition frameworks aligned with long-term business objectives.

Requirements

• 3+ years of experience in customer acquisition, growth marketing, performance marketing, or digital strategy.
• Strong understanding of digital acquisition channels, including Google Ads, Meta Ads, SEO, and affiliate marketing.
• Experience developing and optimizing customer acquisition strategies for digital products or online services.
• Proficiency in analytics platforms such as Google Analytics 4, Looker Studio, or similar tools.
• Solid understanding of acquisition metrics, including CAC, CPA, ROAS, LTV, and conversion rates.
• Experience with A/B testing, audience segmentation, and marketing funnel optimization.
• Ability to analyze performance data and translate findings into practical growth recommendations.
• Understanding of customer lifecycle management, retention, and the relationship between acquisition and long-term revenue.
• Strong analytical thinking, problem-solving skills, and attention to detail.
• Excellent communication and cross-functional collaboration skills.
• English proficiency at B2 level or higher.

What We Offer

• Remote work format with flexible collaboration processes.
• Opportunity to contribute to customer acquisition strategies for digital products and growing businesses.
• Involvement in strategic marketing decisions and performance optimization initiatives.
• Access to modern analytics platforms, marketing technologies, and experimentation tools.
• Collaboration with experienced professionals across marketing, analytics, product, and technology teams.
• Professional development opportunities through challenging projects and continuous learning.
• Supportive working environment that values initiative, analytical thinking, and knowledge sharing.
• Opportunity to influence measurable business results and contribute to sustainable growth.

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